Cobblestone Brands Unveils Irished Up: The World’s First Cold Brew Irish Coffee in a Can

Dublin, Ireland | November 2025 – Cobblestone Brands has announced the launch of Irished Up, the world’s first cold brew Irish Coffee in a can, created to meet surging global demand for premium, spirits-based RTDs and coffee cocktails.

Crafted using the richest Colombian coffee beans, roasted and cold-brewed before being slowly married with small-batch Irish Single Malt Whiskey, Irished Up is then infused with nitro for a signature creamy Irish Coffee head when poured. At only 100 calories, and fully dairy- and gluten-free, it delivers a modern, bar-quality Irish Coffee experience in a portable, ready-to-enjoy format.

“Your brunch, your afternoon, your night, your world... it’s all just been Irished up.”

A Category Poised for Breakout Growth

Irished Up launches at a pivotal moment in the beverage alcohol landscape:

• Spirit-based RTD is the fastest-growing segment in beverage alcohol, now second only to vodka.
• Coffee cocktails continue to surge, with the espresso martini now the No.3 cocktail in the U.S.
• Cold brew coffee is set to quadruple in market size over the next five years.
• Irish Whiskey remains one of the fastest-growing premium spirits categories, with Super Premium up 1,819% and Ultra Premium up 826% since 2023.

Strong U.S. Launch and Exceptional Global Trade Feedback

Irished Up debuted in Massachusetts in October 2025, where early sales performance has been highly encouraging. Cobblestone Brands will expand the launch into over a dozen U.S. markets throughout 2026.

To assess international appeal, the brand was showcased at TFWA Cannes, Bar Convent Berlin, and Whisky Live Singapore. Across all three shows, feedback from trade buyers, distributors, and travel retail partners was overwhelmingly positive.

“The response from the U.S. market has been outstanding,” said Donal O’Gallachoir, Head of Commercial, US. “Consumers immediately understood what Irished Up is: an elevated, modern Irish Coffee with all the craft, flavour, and character of the original - but in a format that fits how people drink today. We’ve seen strong velocity and genuine enthusiasm from both retailers and the on-premise.”

A Modern Irish Coffee Platform With Global Potential

Cobblestone Brands believes Irished Up represents a strategic opportunity to build a new premium RTD platform centred on Ireland’s most famous cocktail.

“Irished Up gives us a product with real authenticity and a story that people instantly connect with,” said Brian Fagan, CEO of Cobblestone Brands. “The spirits-based RTD category is premiumising quickly, and the market is hungry for credible innovation. With Irished Up, we’re bringing together craft coffee, real Irish Single Malt Whiskey, and a modern, convenient format. We believe this category has enormous global potential, and this is just the beginning.”