Dublin, Ireland | July 2025 – Cobblestone Brands today announced the launch of Casa San Lucas, a premium agave and cannabis drinks brand created for a new generation of consumers seeking a lighter way to enjoy the rituals of cocktails.
Launching with both a 750ml non-alcoholic agave spirit infused with cannabis and a range of ready-to-drink cannabis cocktails, Casa San Lucas has been developed to deliver the taste, quality and occasion of premium tequila cocktails without alcohol.
Made using real organic agave, cannabis and natural fruit, the range captures the vibrant flavours of coastal Mexico and the laid-back spirit of California in a refreshingly modern drinking experience. Whether mixed into a fresh margarita at home or enjoyed straight from the can, Casa San Lucas is designed to bring premium cocktail occasions to a fast-growing new category.
The initial range includes the Casa San Lucas Agave Spirit alongside Paloma and Jalapeño Pineapple Margarita ready-to-drink cocktails, offering consumers authentic flavour, contemporary design and a genuinely different way to socialise.
Jean-Michel Leroux, Director of Casa San Lucas at Cobblestone Brands, said:
“Consumers are looking for more than simply an alcohol-free alternative. They want drinks that still feel premium, deliver on flavour and create the same social rituals they already enjoy. Casa San Lucas was created to do exactly that. By combining real organic agave, cannabis and natural fruit, we’ve developed a range that brings a fresh perspective to one of the world’s most iconic cocktail occasions.”
The launch represents another milestone in Cobblestone Brands’ strategy of building distinctive premium beverage brands that combine authentic provenance, category innovation and contemporary consumer appeal.
Kevin Keenan, Co-Founder & Chief Creative Officer of Cobblestone Brands, added:
“From the beginning, we wanted Casa San Lucas to feel like an escape. It captures the warmth, colour and optimism of coastal Mexico, blended with the relaxed energy of California. Every detail—from the liquid and ingredients to the packaging and identity—was created to transport people somewhere memorable before they’ve even taken the first sip.”
Casa San Lucas joins Cobblestone Brands’ growing international portfolio, which includes Knappogue Castle Irish Single Malt, Clontarf Irish Whiskey, Four Corners American Gin, Star & Key Rum and Irished Up Cold Brew Irish Coffee.
The brand will initially launch in selected U.S. markets, with further expansion planned as consumer demand for premium cannabis beverages continues to grow.